If your company does not protect their data infrastructure against a DDoS attack, you have essentially put out a welcome mat for attackers. DDoS attacks are both sophisticated and destructive.
Average statistics tell us that the average company that experiences a DDoS attack will suffer:
- Average downtime of 54 minutes, with some as long as 24-hours
- Businesses suffered $1,750,000 in financial losses from DDoS attacks last year.
The importance of DDoS protection depends on what you are protecting. What is the cost of an hour of downtime to your company? What is the cost to your reputation and employee morale?
How to calculate the cost of an DDoS attack
If your business is under attack, transactions and email will stop. If your business depends on e-commerce, a DDoS attack will be devastating, since all your business depends on your web site. The same applies to online gaming companies. What is the value of your lost revenue?
Top e-commerce companies will lose an average of $1 million for every minute of downtime. In one year (2012) 476 web sites suffered from attacks and revenue losses of over $1.75 billion due to downtime.
Losses from more than revenue
What are the non-revenue costs? Think about the man-time costs of IT operations, help-desk and operations people struggling to get operations functioning again. First time visitors/buyers may not return and be lost forever. Existing customers may change to a competitor.
You must budget for security
Security requires planing and investment. It is like insurance: to not have it could be catastrophic; though you may never need it. If you weigh the potential cost against the potential risk, your can make a good financial case for these investments. Your budget will be influenced by your likelihood of attack and the financial consequences of a potential attack. If your company has already experienced an attack, then it’s easy to recognize the need.
Some industries have a greater risk of a DDoS attack
Your likelihood of a disruptive DDoS attack, based on your industry, based on 2013 numbers is:
- Retail: 41%
- E-commerce: 42%
- Financial Services: 45%
- All companies: 35%
Get the professional support you need to prevent DDoS attacks
Very few companies have the in-house IT expertise to mitigate DDoS attacks. There are many solutions out there in the marketplace. but evaluating them all can be overwhelming and costly. Working with an expert from SD-WAN-Experts can make this evaluation process easier, allowing you to implement a solution before it is too late. Contact us for more information about DDoS mitigation at +1 917-664-5917 x150
Other postings about DDoS Mitigation:
DDoS Mitigation Solution Differences
DDoS Mitigation Attacks – Important Prevention Tips
